Privacy Policy
Last updated November 11, 2026
Word of Mouth (womobrand.com) connects local businesses with local creators. This page explains what we collect, why, who sees it, and how to get it deleted. The short version: we only collect what we need to run sponsorships, we never sell your information, and you can ask us to delete it any time.
What we collect
From businesses:
- Your business name, type and address.
- Your name, email and mobile number.
- Your Instagram handle, if you add it.
- Your answers on Find local creators (what you want, why, where), and the sponsorships you send.
From creators:
- Your name, email, mobile number and general area.
- Your Instagram and TikTok handles, follower counts, links to your posts, and any screenshot you upload of where your followers live.
- The days and hours you're available, your rates if you add them, and your sponsorship history (visits, check-ins, posts, no-shows).
From everyone:
- Messages sent in booking chats, and replies sent by text to our number.
- Files you upload, like drafts and sample posts.
- Basic technical info our hosting provider logs automatically (like IP address, browser and pages visited), used to keep the site running and secure.
If you connect Instagram or TikTok
Creators can connect an Instagram (through Meta's Instagram Login) or TikTok account so businesses see real numbers instead of screenshots. When you connect, and only with your permission, we receive:
- Your profile basics: username, account type, profile picture and follower count.
- Your posts and their stats: views, reach, likes, comments, saves and shares.
- Audience insights: roughly where your followers are and how engaged they are.
We use this only to show your stats on your Word of Mouth profile, match you with nearby businesses, and confirm sponsored posts went live.
- We never post, comment or send messages from your account.
- We never sell this data or use it for ads.
- Businesses see your stats, but not your handle, until they sponsor you.
You can disconnect any time in Instagram (Settings, then Apps and websites) or TikTok (Settings, then Security, then Manage app permissions). To have us delete what we already received, see Delete your data.
How we use it
- To match businesses with creators who fit, and show creator profiles and stats.
- To run sponsorships: send requests, schedule visits, send reminders and check-ins, and confirm posts.
- To send sign-in codes, account emails and texts about your sponsorships.
- To keep things safe: we hide phone numbers and emails in chats, flag requests to move off the platform, and look into no-shows and disputes.
- To improve Word of Mouth, using totals and trends rather than singling anyone out.
Who sees it
- The other side of your sponsorship. A creator sees the business's name, address and offer. A business sees the creator's first name, stats and posts, and their handle once they sponsor them. Your phone number and email are never shared with the other side.
- Service providers who run parts of the site for us, like website hosting, our database and file storage, and email and text-message delivery. They only use your information to provide that service to us.
- If the law requires it, or to protect someone's safety or our rights.
- If Word of Mouth is sold or merged, your information would move with it under this policy.
We don't sell or rent personal information, and we don't share it for targeted advertising.
Texts and emails
We text your mobile number about your sponsorships (requests, visit reminders, check-ins and chat messages) and send sign-in codes. Message frequency varies. Message and data rates may apply. Reply STOP to stop texts, or HELP for help. Your mobile number isn't shared with other companies for their marketing.
Cookies
We use a small cookie to keep you signed in and remember your progress. We don't use advertising cookies or sell browsing data.
How long we keep it
We keep your information while your account is open. If you delete your account, we delete or anonymize your personal information within 30 days, except what we have to keep for legal, safety or tax reasons, or to settle an open dispute.
Your choices
- See, fix or download your information: email ethan@womobrand.com.
- Delete your account and data: see Delete your data.
- Stop texts: reply STOP. Stop emails: use the unsubscribe link, or email us.
Depending on where you live, you may have more rights under local law. We'll honor them, and we won't treat you differently for using them.
Security
We use encrypted connections (HTTPS), keep access limited to the people who run Word of Mouth, and hide contact details in chats. No system is perfect, so please tell us right away if you think something's wrong.
Age 18+
Word of Mouth is only for people 18 or older. We don't knowingly collect information from anyone younger. If you think we have, email us and we'll delete it.
Changes
If we change this policy, we'll update the date at the top. For big changes, we'll tell you by email or on the site first.
Contact
Questions or requests: ethan@womobrand.com.